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The global technology company Yahoo Inc. will not grant Yahoo users access to their online services, if they sign i...
The global technology company Yahoo Inc. will not grant Yahoo users access to their online services, if they sign in with their Facebook or Google accounts. So, if users want to use Yahoo's services like Flickr and Fantasy Sports, they will need a Yahoo account. Yahoo Sports Tourney Pick'Em is the first service to demand the new sign-in.
Even though the Facebook and Google sign-in options have been available for a long time, Yahoo says it will terminate this practice soon. The changes come as Yahoo Inc.'s Chief Executive, Marissa Mayer, aims to refresh Yahoo's web products, and to improve the company's revenue. Yahoo states that the changes will improve the user's experience, making it more personalized.
By removing the Facebook and Google sign-in buttons, Mayer is actually adopting a strategy Yahoo implemented in 2010 and 2011, when Carol Bartz was CEO. Mayor doesn't say when exactly these buttons will be removed from all Yahoo products, although it's known that the changes will start off soon, and progress steadily.
It is believed that Yahoo is making this effort to make Facebook and Google users switch accounts and create a Yahoo ID, while loyal Yahoo users might try out other Yahoo services. By tracking the activity of the current members, Yahoo can personalize their experience.