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What's Behind Facebook's $19 Billion Purchase
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What's Behind Facebook's $19 Billion Purchase

What's on your mind? Oh, nothing, just planning to shop for a $19 billion messaging app. That's a line you hear eve...

What's Behind Facebook's $19 Billion Purchase

What's on your mind?

Oh, nothing, just planning to shop for a $19 billion messaging app. That's a line you hear everyday, right? I didn't think so either! Facebook made a $19 billion purchase in cash and in stock for WhatsApp, a messaging service. And the big bugging question now is, WHY? Why make the biggest technology purchase in the decade, or ever? Sure Zuckerberg, you could have bought an airline, or a country, but you bought a messaging app for a ridiculously large amount of money.

 

What's WhatsApp?

WhatsApp was created by Brian Acton and Jan Koum, former Yahoo! employees, in 2009. WhatsApp allows you to stay in touch with your friends and family by sending text, audio and video messages, on every OS smartphone. This messaging platform is available outside the U.S, mostly in India, Mexico, Brazil, Nigeria and South Africa.

 

Why Facebook?

Google reportedly also made a bid to WhatsApp for $10 billion, but without the board seat, unlike the Facebook bid, which WhatsApp gladly accepted.

 

 

What does Zuckerberg like in WhatsApp?

WhatsApp has 450 million monthly active users, hence it has a faster growing rate than Facebook. 70% of those users come back every day, while Facebook's users come back in 62%. If you do the math, Facebook and WhatsApp will reach one billion users together.

 

Why WhatsApp?

Messaging is a fast growing platform. We could freely say that the future belongs to messaging, and to platforms like WhatsApp that want to replace texting. And with so many WhatsApp active users, Facebook just had to come in.

 

It seems as if Zuckerberg really wants to “dominate” the world's connection. The merging of Facebook and WhatsApp will create kind-of a private social network for sharing, and one billion users takes the attention (away), even off of Facebook. So well done Zuckerberg, you have managed to keep the ball on your court, a $19 billion worth of ball!

 

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