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A catchy name and icon When you are promoting a mobile application, you might be surprised that the actual content ...
When you are promoting a mobile application, you might be surprised that the actual content of the app isn’t the first thing that people notice. In order to draw people to your particular app, over those of your hundreds (or thousands) of competitors, you’ll need to have both a catchy name and icon. You need to stand out and get noticed by customers and pundits alike.
The application page for your profile is also very important. When people come to your application page, they’ll want to see that the information provided is clear, concise, and makes an attractive and compelling case for downloading the app. Use marketing copy that gets the point across in a way that your users will love.
People aren’t just going to find your app on their own! You’ll need to invest in a website, social media outreach, and advertising to broadcast your message all across the web. That way, you’ll have various avenues to reach your core audience. Take the time out to find where your targeted customers spend time online, and what they like to do off of it so you can target ads.