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YouTube has thus far been the undisputed king of media in the new millennium. Over a billion hits per day, millions...
YouTube has thus far been the undisputed king of media in the new millennium. Over a billion hits per day, millions of uploaders with highly subscribed channels, and more adorable cats than you can shake a stick at pretty much solidifies YouTube’s position as leader of the pack.
Which makes the task of competing with YouTube all the more ominous, and all the more impressive when you consider that Vimeo does so successfully. How?
By being different, cooler, and cleaner.
The differences begin with YouTube’s outdated and overly busy interface. The screen is crowded with too much media to process at once.
Conversely, Vimeo doesn’t waste space with its clean and tidy interface. Instead, it emphasizes the value of blank space, providing a fashionably minimalist touch. Even their navigation bar is collapsible, only displaying full functionality when it’s scrolled over with the mouse.
Perhaps most importantly, Vimeo has no ads embedded within its videos. This is a major factor in its favour among brand-weary users.
The massive amount of users on YouTube limits its niche appeal. Vimeo, on the other hand, markets itself directly to a narrower crowd of viewers. By putting emphasis on aesthetic value and an artsier sensibility, Vimeo ensures impassioned popularity among a smaller, yet still vocal, sample of the population.
This preference for quality over quantity often leads to the misapprehension that video quality on Vimeo is better overall. The truth is most people uploading to Vimeo are artists, and are more inclined to understand the technical requirements and best practices for bit rates and video compression than the average YouTube user.
It is true, however, that YouTube never offers any quality higher than 720p, while Vimeo will allow up to 1080p for users with Pro accounts. More often than not, though, the two are indistinguishable:
One final point about the superiority of Vimeo: They don’t hassle you with constant and insistent requests for you to abandon Internet anonymity by linking with your Google+ account.
No. I don’t want to use my real name. I want to slander people anonymously on the Internet for posting stupid videos, as is my God-given right.
Which platform do you prefer? Let us know in the comments.