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Using Advertising to Sell Public Awareness
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Using Advertising to Sell Public Awareness

Advertising is one of the most wide-reaching forms of communication in the modern world. The power of media in our ...

Using Advertising to Sell Public Awareness

Advertising is one of the most wide-reaching forms of communication in the modern world. The power of media in our lives is tremendous, and that power can be used for many different purposes. Magazines, newspapers, TV, radio, and the Internet convey all kinds of advertising messages to potential consumers.

 

While companies use ads to inform the public about their products or services, methods applied in advertising can also be used to raise awareness of social issues. Combining images, well-written copy, and music, these ads can evoke feelings and promote social changes.  

 

Social awareness is not only about being aware of the problems that various societies deal with. Many states create creative public awareness ads in order to instill a sense of urgency, and to inspire people to take a stand. Here are some of the most creative public awareness ads that encourage people to stop and think.

 

 

 

 

 

 

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