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Follow other people (but take it slow) When you are starting off your company’s business account on Twitter, you...
When you are starting off your company’s business account on Twitter, you might find it difficult to organically gain a large following. If that is the case, and it is for most small businesses, then you might find it easier to start following other people. When you follow others who are in your industry, or customers who have similar interests, you are going to find that a significant percentage of those individuals will follow you back. But be advised not to rush it—you don’t want to follow more than 25 people per day. Twitter has rules against “aggressive following,” which can get you banned if they feel you are spamming accounts.
Tweet with regularity—it’s probably the best way to grow your account organically. Accounts with tens or hundreds of thousands of followers can afford to tweet every week or so. If you have a smaller follower base than that, you probably want to tweet at least once per day, if not more, with engaging content and information about your products. You’ll also want to respond to questions and inquiries about your account from other Twitter users.
Twitter is a great tool for driving traffic to your main website or blog. Most businesses on Twitter do just that, and it helps them to expand their online presence. You also want to link to your other social media from time to time. If you have a funny YouTube video, share it with your Twitter followers. Have some cool Instagram content? You should do the same.