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I’d love to tell you about the “new hottest thing” that’s going to take your business to th...
I’d love to tell you about the “new hottest thing” that’s going to take your business to the next level in 2014, but the truth is that not much is changing. The top trends in 2014 are going to be much the same as in 2013, because the most important stuff is still working. Essentially:
and Social Media
…should all have healthy portions of your marketing budgets to themselves. The real story is about how much more effective some of the tools you’re already using are going to get.
Universal Analytics, for example, was rolled out by Google late in 2013 and will continue to improve the access to ecommerce metrics that Analytics users already enjoy. The power of tracking ROI has always been alluring, but now you can do so with ever more ease than was previously available. The main thing you should expect in 2014 is improved usability and efficacy for all your favourite tools.
PPC advertising can still grow your business, but perhaps not in the way you might expect. While PPC ads have generally been effective at driving traffic to your products or services and their associated landing pages, they can also be utilized to advertise content.
This is still relatively new territory in 2014, but it’s a trend you should expect to see more often. Since content marketing isn’t going anywhere, and PPC is still a lot simpler than SEO, industry experts are predicting a mutually beneficial conjoining of the two platforms. PPC and Content Marketing will work together to help promote your online presence.
Unfortunately, this will make ROI harder to track, which (redundantly) creates higher demand for better analytic tools, such as Universal Analytics.
Another throwback from 2013 which is sure to continue its ascension this year is social media’s growing ecommerce impact. In 2013, social media was directly accountable for nearly twice the number of leads generated by any other marketing channel. This is a stunning statistic, and there’s no reason to think the surge is finished just yet.
Normally, it’s safe to say that marketing trends come and go, but with the dawning of the digital age, we’re in truly uncharted territory. There’s no way to gauge the staying power of the most recent trends because they’re completely unprecedented. Expect these trends to expand and proliferate for the foreseeable future.