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Actress Hedy Lamaar is famously quoted as saying that "Âall creative people want to do the unexpected." If you...
Actress Hedy Lamaar is famously quoted as saying that “all creative people want to do the unexpected.”
If you are a creative professional, it is (hopefully) your skill and individuality that marks you out and makes you and your work attractive to potential clients.
However, regardless of how individual you consider yourself to be, you will need to create an online portfolio of your work if you are to attract a solid client base.
Some of the basic rules of creating a great portfolio are valid for all creative people, from artists to photographers. Here are three tips you should find useful, regardless of your exact creative field.
It can prove tempting, especially when you are first starting out, to showcase work that doesn’t show off the full extent of your skills, especially if you don’t have a significant body of work to choose from.
In this situation, less is definitely more. If you don’t have enough work you are completely happy with, create some more. You may not get paid for it, but it’s better than creating a substandard portfolio.
There are numerous ways of creating an online portfolio site. If you are aiming for the “high end” market, you may feel tempted to pay a Web designer.
Before you do so, have a think about your own computer skills. Platforms such as WordPress make the site creation process reasonably straightforward, and there are hundreds of portfolio templates available at little or no cost.
Many people now use smartphones and tablets to browse the Web, so make sure you create a portfolio site that works well on these devices.
Some WordPress themes (as mentioned above) include this “responsive” functionality as standard, ensuring your site looks good regardless of the device it is viewed on.