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Tesco's New Android Smartphone: Available before Christmas
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Tesco's New Android Smartphone: Available before Christmas

After launching the Hudl tablet last year, Britain's biggest wholesaler, Tesco, is planning on launching its first ...

Tesco's New Android Smartphone: Available before Christmas

After launching the Hudl tablet last year, Britain's biggest wholesaler, Tesco, is planning on launching its first own-brand smartphone by the end of 2014 as Philip Clarke, Tesco's chief executive, told BBC.

 

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The smartphone will run on Google's Android software and will be pre-loaded with Tesco services. Respectively, the smartphone’s specifications will match those of the Samsung Galaxy S5.

 

Unlike its relative, the Hudl, which with its low price is competing with devices that have relatively low specifications, this Tesco smartphone will be a sophisticated Android phone. Although the phone will follow China's One Plus One footsteps regarding cost, it will “still be aggressively priced," as Mr. Clarke announced.

 

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Mr. Clarke intends to remain Tesco's chief executive until 2020, stating, “I'm 54 and I have been at it for 40 years. I think normally in Britain people like me retire at 60 and that gives me another six years." He recently formulated a phrase, “New Tesco,” that expresses his efforts to refocus the company's attention from huge stores to smaller shops, focusing on the particular needs of the local population.

 

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