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Apple's business philosophy is to buy small companies which can be used and integrated into projects that Apple is ...
Apple's business philosophy is to buy small companies which can be used and integrated into projects that Apple is already working on, or will work on in future. The worldwide tech giant acquires small firms in order to improve its hardware and software products. Following, you have the list of its five latest acquisitions.
Apple's latest acquisition, made on May 2014, is LuxVue Technology, a company that is working on micro-LED, screen technologies. The company develops low-power, micro-LED-based displays for consumers’ electronics. Apple has acquired this company to integrate it into Apple's hardware innovations like better battery life and screen brightness.
This February, Apple has also acquired Burstly, the famous designer of an internal application ad management platform named SkyRocket.
On January, Apple confirmed the acquisition of SnappyCam photography app. This app turned Apple's iPhone 5 into a full action camera, able to shoot 20 high-quality photos in one second. The company that stands behind the app, Snappy Labs, is run by John Papandriopoulos.
In December of last year, Apple acquired BroadMap, a mapping firm with expertise in managing, arranging and identifying mapping data. This will help Apple with improving the data it uses for its Maps app on iOS and OS X.
This last December, beside BroadMap, Apple has acquired Topsy Labs, a social media data analytics firm, capable of using data from Twitter to track customers’ sentiments. Apple is planning to use Topsy analytics in order to make smarter instructions for the App and iTunes stores.