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If you are looking to start your own company, you've probably heard the warning that most start-ups fail. Sadly, ...
If you are looking to start your own company, you've probably heard the warning that most start-ups fail. Sadly, it’s true: The overwhelming majority of new companies don’t work out. But don’t let that get you down. There are plenty of ways that you can take your idea from concept to reality while becoming successful along the way.
This post is dedicated to helping you recognize some of the most basic start-up mistakes so that you can avoid them altogether on your path to success. Start-ups don’t fail randomly. There are particular mistakes that founders are making that you can reverse and use to your own advantage.
You might not think being likable has anything to do with business, but you’re wrong. What do companies like Apple, BMW, and Zappos have in common? They've all created a culture of likability and trustworthiness. You trust those companies so much, that you already know that you’re going to like their next product before you've even seen it! That likability starts on the individual level.
It starts by charming people—from your co-workers to your customers—and making them like and trust you. If your customers like you, you can sell them an inferior product (although we don’t recommend it) and they’ll still rave about it to their friends and family. Learn to charm those around you and you’ll find yourself selling more of your product. Ultimately, likability is influence, and companies like Apple and BMW have a lot of it.
Having a business plan sounds perfect, doesn't it? You can write down all of the possible outcomes, and you work to find out which one you like best. Except that the real world doesn't work like that. There are always unforeseen errors and mistakes, and the ability to adapt is more important than writing a business plan anyway!
Start-ups that are too rigid with regards to their business plan lack innovation, and it shows through multiple processes in the company, slowing you down and frustrating key personnel. Worse, being inflexible often means not listening to customer feedback, which is probably the most valuable thing that you can do.
Ultimately, being passionate about your idea is what’s going to make you successful. Be happy and be enthusiastic - this is your company after all! Even if you aren't the boss, working in a start-up likely means you believe in the concept and see it as more of a movement than just a product.
Being enthusiastic about your product will draw others to you, and it can make the energy in the workplace electric. Too many start-ups feel that they have to have a “corporate” image and stop having fun. You should enjoy your work, especially since it’s something you actually believe in. Passionate people are more productive people.