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When your business is going through its fledgling stage, it can sometimes feel frustrating that you don’t have th...
When your business is going through its fledgling stage, it can sometimes feel frustrating that you don’t have the budget to go on an all-out marketing drive, or start other initiatives that you feel sure would take things to the next level.
The good news is that there are always small steps you can take to move things along. The key is momentum. In this article we’ve concentrated on a few simple strategies, all of which are free (or inexpensive) ways to build a business.
“Business opportunities are like buses, there’s always another one coming.” Richard Branson.
OK, so “use the Internet” does sound like a rather broad strategy, but it deserves its place at the top of this list.
The wonderful thing about the modern Internet is that it levels the playing field for companies of all sizes. If you produce enough compelling online content, you can build hundreds, if not thousands, of Twitter followers and Facebook “likes,” just like the major players.
You can also write interesting articles that link back to your business. Best of all, none of it needs to cost you a penny—all you must invest is time.
If you want a surefire way to engage with customers, do something for free.
Work in Web design? Volunteer to build a beautiful free site for a deserving charity. Hairdressing? Offer some free (or bargain priced) makeovers. Doing things like this increases exposure and builds customer loyalty.
You may not have the budget to take on more staff, but you can use freelance job marketplaces like oDesk and eLance to outsource the smallest of tasks for very little money. Do this, and you can grow your team to include more experts for minimal outlay and with no serious financial risk.