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Have you ever wanted to get something off your chest but couldn't find the right person to listen? You may not have...
Have you ever wanted to get something off your chest but couldn't find the right person to listen? You may not have to look for anyone anymore. Secret, the app for iOS, allows users to reveal their secrets, confessions, complaints, or rumours, to numerous friends, without ever having to put a name on it. And soon, Android users will also be able to do the same.
After first appearing on the U.S. market, Secret will come to Ireland, the UK, Australia, and New Zealand. Chrys Bader-Wechseler, Secret's co-founder, said that Secret will soon come to Android. Since Secret has proved to be very popular in the U.S., Bader-Wechseler explained that the expansion of the app hasn't happened fast, claiming, “We wanted to make sure we get things right before we expand to more markets.”
Secret's team has been adding some new features to the app, like alerting users when they post slander, or if they share information on social platforms like Twitter or Facebook. In addition, users will also be able to see secrets people have shared nearby.
Since Android is used more than iOS outside of the States, the expansion of the “anonymish” sharing app in Europe and “down-under” is well-timed with its extension to Android.
As Secret is a new app, it's still not monetizing. Its co-founder doesn't seem to be interested in that, stating, “Philosophically we’re not fans of advertising. When someone jumps between you and a conversation, I don’t like that experience.”
What's interesting with this app is that the app's content can be localized and enriched with utilities like, local search, and recommendation. “One of the things that’s interesting is that in the U.S. not only do people have secrets, but cities have secrets too,” Bader-Wechseler says.
Bader-Wechseler doesn't disclose exactly how many visitors the “anonymish” app has, but still notes, “When you are launching a new product the thing you want to get right is how many stick around and how sticky it is, how many people love it. We’ve been focused on that primarily, accelerating growth thoughtfully and carefully.”
The existence of Secret in a web of overly-privacy-focused market of apps is truly remarkable. Yet, its popularity proves that people, and particularly users, love to share things. Moreover, things that are of a sensitive nature.