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The social news and entertainment website, Reddit, recently made an announcement that it will donate 10% of its 201...
The social news and entertainment website, Reddit, recently made an announcement that it will donate 10% of its 2014 advertising revenue to charity. Whether the revenue comes from small or big ad campaigns, the money will go to non-profit organizations, as chosen by Reddit users.
Reddit users will first nominate, then vote and finally choose the non-profits, thus supporting not only the Reddit platform, but the entire community as well. Reddit's CEO, Yishan Wong, states, “We want to show that advertising doesn’t just support the Reddit platform, it also directly supports the causes and goals of Reddit as a whole.”
The monies raised are said to be distributed proportionally between the top 10 non-profit organizations. When 2014 draws to an end, Reddit users will nominate non-profits, which then will be voted upon and chosen by a Reddit virtual poll. Reddit says, “Funds will be disbursed proportionally based on percentage of votes amongst the top 10 non-profits.”
Reddit reserves the right to control and mediate in the process, and even choose the winners if the voting system fails, or becomes corrupted somehow. Reddit says, “Non-profit nominees will be limited to verified 501(c)(3) organizations, and we will filter out suggestions that seem to be clearly trolling. We’ll also apply our usual anti-vote-manipulation code to ensure integrity in voting.”
Reddit seems to be very happy to give away 10% of its ad revenue for a real cause, as it claims in its announcement: “It will be real money going to real causes doing real things in the world. You can make a real difference.”