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If you’re running a business online, then chances are you’re using PayPal to process your customers’ payments...
If you’re running a business online, then chances are you’re using PayPal to process your customers’ payments. And if you’re using PayPal, then you certainly need to be using Putler as well. Putler, in case you haven’t heard, is an intuitive integrated analytic system for your PayPal account. It tracks all of your sales transactions and processes the data in smooth, easily digested metrics presented to you in dashboard formats. Basically, it’s Google Analytics for your PayPal account!
The biggest benefit of Putler is the massive amount of time it saves you. Trying to figure out all of your daily, weekly, monthly, quarterly and yearly sales on the PayPal interface is kind of a nightmare.
On your standard homepage, you have the first few lines of your transaction history in chronological order, and that’s about it. With Putler, on the other hand, you have all of your sales, sales trends, sales by customers, and sales by products segmented in manageable dashboards. With this intuitive interface, you can track the sales of your “big fish” customers, see what purchases they’ve made, how they’ve paid, and how their figures compare or contrast over time.
Using the various data sets and sales metrics gathered on Putler, you can take your focus off of data collection and processing, and realign it towards tactical and strategic growth purposes. For example, since you know who your most loyal returning customers are, you can keep track of their activity and offer them loyalty rewards to let them know you appreciate their business.
Alternatively, you could easily be alerted to a major drop in sales, as compared to your regular volume. If this were the case, you would know that something drastic had happened to your company’s website that was hindering purchases. In essence, Putler gives you historical as well as instant feedback in real time that allows you to make intelligent business decisions the very second that you need to do so!
Working with the PayPal website is no picnic. The headings are counterintuitive, the data isn’t cleanly presented, and nothing on the site is all that easy to find. It’s an excellent service, but just not the best layout. Putler picks that dropped ball up and starts sprinting with it. Everything about the Putler interface is self-explanatory, exactly where you’d expect it to be, and ultimately straightforward to understand.
If you are a true professional, you’re using PayPal, and you need more time, (who doesn’t?) then it’s time for you to take a closer look a Putler.