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Twitter seems to be in a kind of daze, as it apparently wants to remove the symbols it is most recognizable for--th...
Twitter seems to be in a kind of daze, as it apparently wants to remove the symbols it is most recognizable for--the hashtag and the at-reply. Twitter's head of news, Vivian Schiller, recently gave a talk at the Newspaper Association of America mediaXchange 2014 event, saying the hashtag and the at-reply were “arcane” and that they may soon be eliminated.
Twitter's CEO, Dick Costolo, made similar comments about the future use and purpose of this platform, during last quarter's earnings conference call, in February:
“By bringing the content of Twitter forward and pushing the scaffolding of the language of Twitter to the background, we can increase high-quality interactions and make it more likely that new or casual users will find this service as indispensable as our existing core users do. And we took initial steps in that direction with the introduction of media forward timelines and in-line social actions in October, and we're already starting to see early signs that those initiatives are working well.”
Costolo doesn't feel changes need to be hurried in order for Twitter to be a better social network. However, Twitter has rolled out changes before, and it appears it will continue to do so, so that it becomes more user-friendly. Costolo says, "So it is absolutely the case that it is very much about making it easier for people who first come to the platform to get it more quickly.”
Users don't seem to be very keen about the idea of Twitter symbols being moved away, but Twitter's team hopes to make a better Twitter experience with these experiments.