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Barcelona's superstar soccer player, the Argentinian Lionel Messi, has been valued at a staggering €400million as...
Barcelona's superstar soccer player, the Argentinian Lionel Messi, has been valued at a staggering €400million as of this year, three times more than his most fearsome opponent, Real Madrid's Cristiano Ronaldo.
Barcelona's all-time leading goal scorer, Messi is also breaking records for compensation: the club has extended his contract through 2018 and will be paying him $27 million annually.
According to studies, Messi is five times more marketable than Ronaldo. While Ronaldo's worth is €150, Messi's buy out is worth $340 million, should he decide to leave Barcelona.
Messi’s status as world's best soccer player has also translated into profitable endorsement opportunities. In 2013, Adidas launched his icon signature line. The line was previously created for fellow soccer player David Beckham, who was the company's brand ambassador.
Messi’s Adidas contract reportedly earns him $4 million per year. His endorsement portfolio has extended to include Pepsi Co, Konami, Audemars Piguet, Chery, AirEuropa, and Dolce & Gabbana.
According to Forbes magazine, Messi is currently 10th on the list of highest paid athletes in the world, with golfer Tiger Woods and tennis player Roger Federer topping the chart.
Messi earned $41.3 million last year, second only to Cristiano Ronaldo
If Messi decides to leave Barcelona, the buy out for him is $340 million, almost three times the buy out for Ronaldo
His biggest sponsor, Adidas, pays him $4 million annually
Messi owns a $240,000 Maserati GranTurismo MC Stradale
He is modest. Even his old coach Guardiola used to praise his character. In spite of his achievements on the field and the God-like stature he enjoys among fans, Messi never uses his popularity to improve his brand.