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Samsung sure keeps its promises. What was just a rumour a few days ago is now official: Today, Samsung launches “...
Samsung sure keeps its promises. What was just a rumour a few days ago is now official: Today, Samsung launches “Swarovski for Samsung,” a brand new, exclusive collection of Swarovski crystal accessories for the Galaxy S5 and Gear Fit. This is the first time that Swarovski has teamed up with a company on a collaboration of this magnitude and given its shimmering crystals to another brand.
“With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships,” said Younghee Lee, Executive Vice President of the Global Marketing, IT & Mobile Division at Samsung. “Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user experiences that express their distinct personalities and tastes.”
The Swarovski crystals are integrated into the back cover of the Galaxy S5, and the new design will be possible in Vibrant Blue and Mystic Black versions, while the wearable Gear Fit charm sliders are offered in a wide variety of colours and styles.
The collection can be purchased from the online Samsung store in Korea and China, and shortly afterward sales in UK will be possible.
According to Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional: “Samsung and Swarovski share a commitment to bringing high quality, highly-desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection.”