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Great for business promotions Instagram Direct is the newest feature in Facebook's most prized collection. Since ac...
Instagram Direct is the newest feature in Facebook’s most prized collection. Since acquiring Instagram, Facebook has tinkered with its formula in order to produce a photo sharing service that would be compatible with Facebook, while still offering new features. Instagram Direct allows businesses to send private images as messages, which is great for business promotions.
If you are looking to offer a customer something individually, such as a prize or a gift, Instagram Direct can also be a very interesting way to make an impact.
It’s no secret that Instagram Direct was designed with one idea in mind—competition with Snapchat. Snapchat also is a photo sharing service, but Snapchat’s photos expire after a short period of time. Instagram Direct allows users to send private photos with all of the features of Instagram while not having any of the time sensitive features of Snapchat.
As with anything in social media, you’ll want to be careful with what you share. Be wary of all photos before you push “send,” as the wrong photo can offend, or at worst, go viral and bring negative publicity to your company or embarrassment to your person. Just because Instagram Direct is private doesn’t mean the recipient won’t share the photo!