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If Apple Is No Longer The Most Valuable Brand, Who Is?
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If Apple Is No Longer The Most Valuable Brand, Who Is?

After three years of boasting first place for brand value, Apple is finally stepping down as the world's most valua...

If Apple Is No Longer The Most Valuable Brand, Who Is?

After three years of boasting first place for brand value, Apple is finally stepping down as the world's most valuable brand, giving the “crown” to Google. According to Millward Brown’s BrandZ Top 100 Most Valuable Global Brands, Apple's brand value fell 20%, to $147,880 billion, while Google's jumped by 40%, to nearly $159 billion, earning a first place for brand value.

 

IBM was ranked in third place at $107,541 billion, Microsoft in fourth at $90,185 billion, while the fast food chain McDonald's came in fifth place, with $85,706 billion in brand value. Coca Cola's 2013 cost was about $80 billion, Facebook's was nearly $36 billion, and Starbucks' brand value was marked at approximately $26 billion.

 

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The top ten brands in value also include Visa, AT&T, Marlboro, and Amazon. Tech giants occupy the top positions, which suggests that this industry marks the best value growth. And it is really no wonder, since Google has been busy with Google Glass, its new designs and one-day purchases, innovative self-driving cars, Google TV, and smartwatches. This tech giant's activity only points to its real potential, and by swiping out Apple, it shows that Google means business this year. And hey, we use Google services every single day!

 

Millward Brown based their results on each company's financial performance, and the company's contribution, which assess the brand's originality, creativeness, desirability, and nurturing loyalty. The research agency also conducted about 150,000 interviews with consumers from all over the globe. You can view the details of the 100 brands and their 2013 values in Millward Brown's full list of the most valuable global brands.  

 

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