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If you use email to market your business, the “open rate” is the most important metric you can use to gauge the...
If you use email to market your business, the “open rate” is the most important metric you can use to gauge the success of your campaigns.
Obviously, the more people who open your emails, the more chance you have of seeing your marketing efforts convert into sales.
Here are a few tips to help increase your email open rates:
People on your mailing list will soon begin to feel irritated if your emails attempt to do nothing beyond persuading them to part with money.
For this reason, it’s best to vary the focus of your marketing emails. Include competitions and valuable free information amongst the sales offers and promotional enticements. You need to establish a relationship with your subscribers that makes them want to open your emails.
MailChimp, a well-known email marketing company, highlights the importance of using well-crafted subject lines on your marketing emails.
MailChimp states on its blog that subject lines should both encourage readers to open the message AND tell them what they can expect to find inside. If you don’t feel your subject line is sufficiently compelling, you should spend some more time on it before you send out the email.
If you Google “email frequency” you will see that how often you should send marketing emails is a hotly debated topic.
There’s no right or wrong answer, but it is certainly possible to overdo it. Sending emails to customers too regularly can cause them to become blind to your missives, and make them hit “delete” instinctively.
Experiment with your mailing frequency and try to strike a good balance. Once a week is a good starting point.