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One of the most used social media marketing (SMM) vehicles is Twitter. Imagine going to a huge bridal expo at a con...
One of the most used social media marketing (SMM) vehicles is Twitter.
Imagine going to a huge bridal expo at a convention centre. Upon entering the event, it is very noticeable that there are several booths that have huge crowds of women around them while others have only a handful or, worse, no people at all.
The ones that have the crowds are engaging their audience (potential brides) who may be planning a wedding. Whether they have giveaways, contests, food tastings, or anything that is interesting,
their booths are where the event-goers want to be. This is the same idea that makes some brands more successful than others on Twitter.
Online marketers know that Twitter is a top priority when laying out a social media marketing plan. Why? According to a recent article in Digital Marketing Ramblings, there are 100 million daily active Twitter users (as of 10/3/13) with an average of 500 million tweets sent daily. Not only does it have a low cost (if any) and an immediate response, but companies can really benefit from engaging their followers on Twitter. It allows them to connect with their audience on a deeper level.
Many big brands are masters at engaging their audience. The trick to successful tweeting is to be engaging. Experts believe that engaging followers is way more important than trying to acquire the most followers. The following are some ideas for how you can engage your followers on Twitter just like the big brands do.
Be sure your profile is complete and well thought out. This means that it, in and of itself, has to be engaging. It has to speak to the appropriate audience to get them to follow the brand. In addition to the witty or thought-provoking verbiage, there needs to be a very appealing and creative photo that accompanies the user name.
For businesses that offer products and services, tweet exclusive specials and offers to followers. This is a great opportunity to test new products, promote new business programs, and anything else that can attract more business. If the offer is good enough, followers will re-tweet to their followers and suggest they follow a brand’s feed. Then, BOOM! The brand’s number of followers just grew! And, do not forget to promote Twitter feeds on all marketing media, online and traditional vehicles that suggest the audience follow the brand to receive exclusive offers.
A great way to engage is to communicate with followers. Allowing them to provide opinions, suggestions and ideas allows them to feel they are part of your process and that they matter. If followers make a comment on a brand’s Twitter feed, answer it. With Twitter and the other interactive SMM vehicles, users feel they have one-on-one relationships with the brands they follow.
It is essential that a brand follow other Twitter feeds, and especially those that are in the same industry. Commenting on industry events, new products, activities that pertain to the category and even things that have nothing to do with the brand or business are excellent ways to get brands out in front of other users who may become followers. Additionally, re-tweet comments and posts that are interesting. The key is to be out there, thought provoking and useful.
Create contests where followers can be entered into a draw to win certificates or products. A great way to do this is to ask followers to re-tweet a specific tweet. As with anything, if the drawing is strong enough, they are going to participate and get their followers to re-tweet from their feeds. Other contests that really engage followers are those that ask them to answer a question or tweet a picture that pertains to a specific topic by tweeting to a specific hashtag.
There are so many ways for businesses to engage Twitter followers. Engaging is all about allowing followers into a business’s circle and, in return, stepping into their circles.