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Blog post frequency is a hot button issue—especially if you type fast enough to create the friction. Awful jokes ...
Blog post frequency is a hot button issue—especially if you type fast enough to create the friction. Awful jokes aside, it’s an important question to ask yourself before committing to building your readership. Blog viewers tune in to your ideas for regular content. You deliver them a service at fixed intervals, and in return they offer you their attention.
To be a successful blogger you have to become known as an authoritative resource within your niche, and any kind of authority comes as a packaged deal with consistency, but not necessarily frequency.
The stolid and standby advice for bloggers is to update daily, and there is some merit to that maxim. Putting out daily content does increase search engine exposure. However, if you’re just starting out, you’re not going to have a lot of regular readers, and therefore there will be almost no social sharing of your content. What’s more, you’ll have to stay with it a long time to build the number of links required for a strong SEO score.
Plus, blogging every day is difficult. You’re not always on your A game, and you don’t want your content quality to suffer in favour of content quantity. Actually, it’s far better for your organic search traffic to put out high quality stuff less frequently in order to build an engaged readership. Not to mention that a lot of punctuation, spelling, or grammar errors will really negatively affect your SEO efforts. And we all know how easy it is to start making mistakes when we get into a rush.
The perfect strategy for a successful blog needs a measured and consistent post frequency. I certainly wouldn’t recommend posting any less than once a week. Two or three times is even better if you can manage it.
Daily blogging is just a bit too tasking for your average writer though. You just don’t have time to proofread to your heart’s content. And the old cliché, “all good writing is rewriting” holds just as true in an online medium. Even a prolific author like Steven King spends months editing his material before releasing it to his publishers.
I’ve mentioned consistency a few times already, and I’m going to keep hammering it home. Routine is insanely important to any professional blogger. People need to know what to expect from you in terms of content delivery. So it’s a good idea to set some goals for your post frequency.
You can blog multiple times a day, daily, twice daily, or a few times a week—as long as people know what to expect. It’s a great idea to put together an editorial calendar and release your content on a schedule. You might even consider stockpiling a ton of content before launch so that you’ll have some breathing room just in case you fall behind in your writing.
At least a little bit of your frequency strategy needs to be determined by your niche. If it’s a fast-moving field that you’re covering, more frequent updates will be required. If you’re passion happens to be gardening, you’ll probably want to pick up your post output on a seasonal basis. People will need to know a lot more about seeding and aerating in the spring as compared to the winter.
Still, maintaining consistency is key. Content updates do indeed drive traffic to your site, so you shouldn’t ever go too long without updating if you want to earn new readers, and maintain repeat visitors.
Remember also, that personal blogging isn’t the only way to get attention to your blog. You need to do guest blogs on authoritative industry sites within your niche, be active on social media, and boost your exposure in any way you can.
There’s a lot to consider when trying to build your blog, but if you put out quality goods, set a schedule and stick to it, and take care of the odds and ends between updates, you’ll most certainly see periodic boosts in your traffic metrics.