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How Could The Augmented Reality Translation App Word Lens Help Google?
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How Could The Augmented Reality Translation App Word Lens Help Google?

Forget about being stuck at a desktop computer, begging the Internet to process your pages of translation. Those da...

How Could The Augmented Reality Translation App Word Lens Help Google?

Forget about being stuck at a desktop computer, begging the Internet to process your pages of translation. Those days are over, now that Google purchased Word Lens, an augmented reality language translator app that translates the words directly on your mobile device. Google acquired Quest Visual, Word Lens's parent company, and the best thing is Word Lens doesn't require a network connection.

 

Word Lens, which will be available for Android, iOS, and Google Glass, translates printed words directly as it sees them. You point your smartphone, or camera, on the words you want translated, and the app will replace the text in the image with its suitable interpretation. The guys behind Quest Visual say, “With Word Lens, we've seen the beginnings of what's possible when we harness the power of mobile devices to “see the world in your language.”

 

 

By purchasing Word Lens, Google could boost its translation service, Translate, which is the most used language translation app online. "By joining Google, we can incorporate Quest Visual's technology into Google Translate's broad language coverage and translation capabilities in the future," states Quest Visual.

 

When Quest Visual presented Word Lens for Google Glass last year, Quest Visual's CEO, Otavio Good, told Cnet that the app could include features that would help the visually impaired read, which could be another very good reason why Google is buying Word Lens.


 

The only disadvantage to Word Lens is that Google Translate incorporates 345 languages, and more than 10,000 language pairs, whereas Word Lens supports only English, Spanish, Italian, Portuguese, Russian, French, and German.

 

 

 

Quest Visual announced that all language packs will be free to download until they settle in the new company.

 

Whatever the reasons, Google will benefit greatly from the Word Lens purchase, but moreover, many users will benefit the many advantages this app offers.

 

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