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Google is struggling to patent “Glass” for its uber-stylish computerized smartglasses. This tech giant ...
Google is struggling to patent “Glass” for its uber-stylish computerized smartglasses. This tech giant already has “Google Glass” as a trademark, but it is also pursuing an additional trademark for the word “Glass,” written in the the well-known futuristic font Google uses in its marketing campaigns. The US Patent and Trademark Office, however, doesn't share Google's views...
According to The Wall Street Journal, Google submitted a trademark application for “Glass” last year, and the US Patent and Trademark Office rejected the filing. Trademark examiners claim that the “Glass” trademark is very similar to other existing trademarks with the word “Glass” included, which could result in consumers being puzzled. They also claim that the term “Glass” is hardly descriptive, and that as such it cannot represent a product. Hence, “Glass” can not be a trademark under federal law.
Google holds a different opinion on the examiners' claims, saying that consumers wouldn't be confused, due to the great publicity surrounding the Google Glass. The company also emphasizes that the Google Glass doesn't actually consist of any glass.
Apparently, Google isn't the only company that has tried to patent simple and non-descriptive words. Other trademark applications have included requests for “book,” or “glass,” as well.
There is no final decision on Google's request from the Trademark Office.