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Google+ usage affects your SEO SEO, or search engine optimization, is key for driving traffic to your website or bl...
SEO, or search engine optimization, is key for driving traffic to your website or blog. Since the top search engine runs Google+ on the web, utilizing Google+ will also improve your search rankings. Google ranks Google+ content ahead of other social media platforms for competitive reasons, so you’ll find that a good Google+ profile with content that gets shared means that you’ll also be in better shape on the SEO front.
Like with other social media platforms, the most effective way to grow your following on Google+ is to share engaging content. That means you don’t want boring posts or generic sounding writing. You’ll want to be original, exciting, engaging, and sometimes, funny.
How you choose to share content will also affect your SEO, so be sure to double-check your posts for the inclusion of your company name. You can also link to your other social media platforms, which helps to grow your online presence.
Growing the right circles will help to improve your presence on Google+. You want to create circles for individuals and businesses that are similar to you, or share your company’s interests. That way, you will also get listed in similar circles, and those who are interested in your industry will be able to find you organically. It will also make you easier to find in Google+’s own search function.
In addition to circles, you can also join communities, which function as groups that have followers. Communities are another good way to grow your Google+ business page.