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Are you looking for ways to build your business with LinkedIn? This social network for business professionals offer...
Are you looking for ways to build your business with LinkedIn? This social network for business professionals offers a multitude of opportunities to network and grow your business.
Unfortunately, many of its users do not have a strategy for using this social media channel effectively. That’s why we’ve decided to simplify the process and provide four tips to supercharge your business using LinkedIn.
The first step to building your business with LinkedIn is to make sure your personal profile is up to par. Always use a professional photo and craft an eye-catching headline to make a great first impression and grab your visitor’s attention.
Next, share your business background and tell your professional story by weaving in popular, industry-related keywords to ensure individuals searching for a professional with your skills and expertise find you. Lastly, take advantage of LinkedIn features, which allow you to upload a media-rich portfolio, add hyperlinks to your business websites, and showcase endorsements from clients and customers.
Now that your LinkedIn profile is ready to hit the virtual networking trail, it is time to get out and mingle. One of the best ways to build your business with LinkedIn is to actively participate in LinkedIn Groups. And remember, the groups you choose to join do not have to be industry-specific.
Take a moment to think about where the target audience for your products and services may be networking in groups on LinkedIn; then join those groups. Other types of groups you will wish to join and participate in include: alumni groups, professional membership groups, industry training and education groups, local (city, state, county, etc.) business groups, and any other group you can add value to with your knowledge.
Adding value takes us to our third tip for growing your business with LinkedIn. Participate smartly in groups by answering questions and adding value - not by promoting yourself. By sharing and being helpful, you are showcasing your professional knowledge, establishing yourself as an expert, and becoming the go-to person for guidance and solutions.
This soft-sell method will soon lead to recommendations, introductions and sales leads. If you take the self-promotion, hard-sell approach, then you’ll find yourself living a lonely existence when it comes to LinkedIn Groups.
The fourth and final LinkedIn tip we are going to share involves becoming a facilitator. If you have someone in your LinkedIn connections list that could help one of your other connections, then make an introduction and offer a recommendation.
As business professionals, we do this all the time offline, but most individuals do not think of becoming a facilitator online. When you help connect others - who then form successful business relationships - you will soon find others doing the same for you.
Using the four tips above - perfecting your professional profile, joining LinkedIn Groups, participating smartly in groups, and facilitating connections and success - helps you quickly see positive results with LinkedIn.
Take the time now to get started and you’ll supercharge your business growth using this social network in no time. Or, you can open a LinkedIn account, add sub-par, bland business content and wait for clients and customers to come knocking. It’s up to you.