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Five Twitter Engagement Strategies That Work
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Five Twitter Engagement Strategies That Work

Twitter is a powerful tool for marketers of all stripes and colours. It allows business hopefuls to communicate wit...

Five Twitter Engagement Strategies That Work

Twitter is a powerful tool for marketers of all stripes and colours. It allows business hopefuls to communicate with potential clients on a one-on-one basis, and to send out customized messages to different segments of users. Take a look at these Twitter engagement strategies that can help you.

 

1. Use the Favorites field to save the tweets that are recommending your product

The Favorites field is very important because it lets you save your Twitter activities in one place. This is very helpful when you need some social proof for a website or other email marketing campaign and you don't want to go through all your previous activities to find it.

 

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2. Create a Twitter list and update it

You can create a Twitter list for various fan segments and then send customized tweets to each segment created. This includes coupon promotions or links to bloggers who tweet about what's new.

 

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3. Go in for the two-way dialogues

This is considered one of the tweeter's most valuable features because it allows a direct conversation between owners and customers in real time. This personalized customer service can surprise users and bring more opportunities for engagement and advertising.

 

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4. Join the trading conversations for advanced visibility

Join trading conversations that will allow you to understand what everyone is talking about or what are the new promotions. This will help you tailor your tweets and expand your audience, as well as increase your likes and follows.

 

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5.Adopt promoted accounts and tweets

These promoted accounts and tweets can benefit you in targeting a specific segment with a specific ad campaign. Due to the possibility to chose to only pay when another Twitter user engages with your account by following, retweeting or clicking, this can be very cost-effective.

 

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