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Last November, Facebook's CEO, Mark Zuckerberg, made an announcement that the Social network will be pushing toward...
Last November, Facebook's CEO, Mark Zuckerberg, made an announcement that the Social network will be pushing towards making the Facebook Messenger app for Android and iOS mobile devices a standalone app. This month, the transition will be delivered in full force, as reports claim that European users have already been receiving advisory notifications to download the app.
Until this moment, these notifications were of an advisory nature only, but recently, the tone has changed to a compulsory one, giving a time limit of two weeks to make the final change and download the app. Zuckerberg gave his reasons for this shift in an interview last November explaining, “The other thing that we’re doing with Messenger is making it so once you have the standalone Messenger app, we are actually taking messaging out of the main Facebook app. And the reason why we’re doing that is we found that having it as a second-class thing inside the Facebook app makes it so there’s more friction to replying to messages, so we would rather have people be using a more focused experience for that.”
With Facebook's reasoning being to give users a better experience, feedback will most definitely be double-sided. On the one hand, Facebook is offering a smoother, less clogged application, making the mobile chat experience more efficient. On the other hand, however, downloading another standalone app will mean cluttering the already limited space on the interface, with yet another app.
Facebook understands that the concept of change is not always accepted with open arms, and sentiments usually sway both ways. That is why the social network has been introducing the idea slowly and subtly, ever since November, and is giving an additional two weeks, after notifying users, for them to make the necessary adjustment.