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Facebook’s popularity has dropped in recent years, especially among the younger crowd, but it is still the most w...
Facebook’s popularity has dropped in recent years, especially among the younger crowd, but it is still the most widely used social media site on the Internet. Facebook has over a billion users, and the overwhelming majority of them log in at least once a week.
That means that, when you create a business page, you have a great chance to reach potential customers in your industry. But beware—Facebook users are on all the time, and if they don’t see you commenting and answering questions regularly, they won’t come back! Make sure that you update your site at least a couple times per week, and answer any questions that are posted.
Another part of growing your Facebook business account is posting regularly. That means announcing new sales and specials to encourage customers to shop with you. It also means addressing any major issues that your business might be having.
Facebook is the headlining social media platform, and that means it’s important to harness its potential to boost your public relations, sales, and social outreach.
Part of the magic of using Facebook is that you can reach a large number of people in a relatively short period of time. If you have a post that is generating a lot of likes and comments, you might find it useful to promote it with Facebook’s advertising program.
That way, more people will see your popular content on their newsfeed, and they’ll be able to like it and share it with their friends too—which only gives more exposure to your brand.