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Is your business still doing things “old school style?” There’s nothing to say that’s a bad thing. If you h...
Is your business still doing things “old school style?” There’s nothing to say that’s a bad thing. If you have yet to embrace “new” things like Internet technology, but you have an established client base AND it’s working for you, then there’s no need to solve a problem that doesn’t exist.
However, there’s no harm in injecting a little creativity into your old-school business methods. By doing so, you could open yourself up to new opportunities and new streams of revenue. Here are some ideas:
With most companies doing all they can to stay at the forefront of new technology, doing things differently can, paradoxically, allow you to stand out from the pack.
So, stick to established methods like face-to-face meetings and “snail mail” offers. With companies moving increasingly towards video conferencing and email marketing, your old school approach will be more noticeable. A glossy leaflet sent through the post is far more likely to be noticed nowadays when there’s only one, rather than a pile of ten to be filed immediately in the bin.
Admittedly, setting up a website and a social media presence is rather too routine to be considered truly “creative,” but there’s nothing to say you can’t do these things in a creative way.
If you’ve stubbornly refused to join the online revolution, now is the time to do it—and your customers will expect it anyway. But there’s nothing to say you can’t keep it minimal, still encourage face-to-face interaction, and use your online presence to promote your “old school” values and ways of doing things.
This final point essentially amounts to you taking the above ideas and combining them in a creative way. For example, why not promote a competition on Facebook? Offer free products and services, but deliver them personally to the winning customer. There’s no reason why you can’t remain “old school” but incorporate a little of the new as well.