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Everyone who is on Facebook receives at least a zillion game invitations per day to play “Candy Crush Saga,” wh...
Everyone who is on Facebook receives at least a zillion game invitations per day to play “Candy Crush Saga,” where you need to mix and match pieces of candy, in a line of three or more. It is the maker of this sweet mobile game, King Digital Entertainment Plc, that hopes to bring the company a market capitalization of $533 million, at the upcoming initial public offering in late March.
King Digital Entertainment has been valued at $7.6 billion, and now it is filing for an IPO with that figure. King Digital is expecting to raise $533 million from its IPO, for 22.2 million shares, at a price range of $21 to $24 per share.
“Candy Crush Saga” has an average of 144 million daily users that played the game 1.4 billion times in February. The sweetest game had been the most downloaded and top revenue building app in 2013, with more than 500 million downloads since its launch in 2012.
As mobile-gaming is flourishing, King Digital Entertainment is hoping to come up with more hits like the “Candy Crush Saga.” The game developer is claiming its place as market traded company under the ticker “KING.”