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Be Part of a McDonald’s Competition: Make your own burger--online!
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Be Part of a McDonald’s Competition: Make your own burger--online!

Razorfish London is a digital agency that came up with the idea of creating an online burger builder. This company ...

Be Part of a McDonald’s Competition: Make your own burger--online!

Razorfish London is a digital agency that came up with the idea of creating an online burger builder. This company invites all McDonald's fans to be as creative as possible and to customize their own burger. This online burger builder gives you the chance to choose from different kinds of buns and toppings. You can select six of 80 ingredients to create the perfect burger for you.

 

The list of buns and ingredients is long. What you have to start with is a McDonald's beef patty, then you select a bun from 20 different types and you finish by choosing traditional topping favourites like bacon, onion and cheese. You can also experiment with much more interesting flavours, like guacamole, pineapple, chorizo and many others.

 

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What is even more interesting is that you can name your burger whatever you’d like. So far there are submissions like “Urban Heat,” “Sweet ‘n Sour Ballbuster,” “The Sweet Swiss,” “The Beast” and others. If you want your burger to win in this competition you are allowed to invite your friends to vote online. The votes will be taken into consideration during the judging process.

 

The burger builder works on all devices and includes a ticker that provides you with information about the submissions and the competition. The ticker will also update you with info about the number of entries submitted and the number of votes.

 

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In order to make sure that all possible combinations are available to British customers, the digital agency has worked closely with the McDonald’s fast food chain. Razorfish also created different apps and spots so that the public is familiar with the competition.

 

The competition launched by McDonald’s UK started this week and will run until June 15th. We are all waiting to meet the winner on June 29th.   


 

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