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Are You Missing The Point Of Social Media?

Social Media isn’t about SEO—it’s about engagement Many SEO gurus believe that the key to social media is the...

Are You Missing The Point Of Social Media?

Social Media isn’t about SEO—it’s about engagement

Many SEO gurus believe that the key to social media is the same as ranking a page on Google. That couldn’t be further from the truth. When using social media, the goal is to interact with your customers and potential clients and create an engaging online brand that people can trust and rely on. You won’t get followers or page likes by using certain keywords.

 

Exposure through word of mouth

Unlike SEO, social media pages shouldn’t actively promote themselves. Instead, you’ll want to have your page garner exposure through word of mouth. If your social media page is engaging and exciting, Twitter and Facebook users will share your content or your page with their friends, giving you an even greater opportunity to be heard by new potential customers.

 

 

Becoming a personality

When you have a social media page, you don’t want to seem cold and dry! Social media isn’t about listing all of your company’s positive attributes. It’s about being exciting to follow and interesting to listen to and interact with. That might mean posting a photo that’s completely unrelated to your business, or laughing along with a customer’s joke. Have fun with it!

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