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Apple Takes 2nd Place--Behind Amazon, but Ahead of Staples--in the Battle for Online Retail

According to the latest report from the Wall Street Journal, Apple has climbed to 2nd place, after Amazon, in the w...

Apple Takes 2nd Place--Behind Amazon, but Ahead of Staples--in the Battle for Online Retail

According to the latest report from the Wall Street Journal, Apple has climbed to 2nd place, after Amazon, in the world of online retail. This jump was due to the 24 per cent boost in online sales that Apple had last year, earning $18.3 billion overall. This number comes as a result of the fact that Internet Retailer, the e-commerce research firm, now includes the company’s online hardware sales along with digital download data from iTunes and the App Store in its financial reports. Until recently, Internet Retailer excluded sales of iPhones, iPads, iPods, Macs, and other hardware. So maybe this means that Apple has been holding the #2 place for some time now...

 

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But Amazon sits comfortably at first place for now, with astonishing $67.8 billion sales figures from last year. For companies hoping to dominate Amazon, they should prepare for a long and exhausting battle: Even when all the companies listed from 2nd through 11th place put together their sales figures, they can’t even approximate Amazon’s numbers.

 

Apple's jump puts Staples at 3rd place. Staples only had a one per cent income increase last year, gaining $10.4 billion. Wal-Mart stands close behind Staples, holding 4th place with a $10 billion, or 30 per cent, income jump. The chart below shows the companies’ figures.

 

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Even though Apple’s far from winning the battle with Amazon, it’s working hard. They are expanding their online retail team, and with the recent addition of Angela Ahrendts and Bob Kupbens, they are showing that they’re prepared to fight hard to achieve top rank in income figures.

 

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