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Apple has planned an "enormous” iPhone-related event this week, starting May 8th, according to 9to5Mac's source. ...
Apple has planned an "enormous” iPhone-related event this week, starting May 8th, according to 9to5Mac's source. The goal of the company is to boost sales by contacting iPhone users that have older iPhone models via email, to come to their closest Apple Store for a newer model like iPhone 5s or iPhone 5c.
This is a program that fits very nicely with Apple's Apple Store-based iPhone hardware trade-in initiative, which lets users turn-in their older iPhone models in order to purchase new ones at a discounted price.
The event is going to be held in various parts of the United States and Apple is preparing for an influx of visitors to its stores. As reported by the source, Apple will inform Apple retail management about this initiative tomorrow, while the company is adopting other new marketing and sales initiatives in order to increase the sales of the iPhone in its stores.
Last year Apple was trying different strategies, applications, trade-in programs and iBeacon technology. This week — besides the annual new iPhone launch — Apple will have one of its most important iPhone sales events.
Angela Ahrendts, Apple's new Senior Vice President of Retail and Online Stores, will be overlooking this week’s event with other Apple retail executives.
Last month, Apple produced its Financial report for Q2 2014 which shows that iPhone is still a significant growth product for Apple. One possible reason Apple is pushing sales on their current iPhone models may be the upcoming iPhone 6’s release, which is only a few months away. So, do you think it is a good idea to upgrade your older model or to wait for the new one?