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Apple is reportedly joining forces with leading U.S. cable provider, Comcast, to work on a new project, which will ...
Apple is reportedly joining forces with leading U.S. cable provider, Comcast, to work on a new project, which will enable Apple to use its own set-top box to provide Comcast content to Apple TV owners.
Always striving for efficiency, convenience, and high quality service, Apple is leaning towards providing an online streaming TV service. This will substitute the traditional cable set-top box that is currently in use.
According to The Journal, “Apple's intention is to allow users to stream live and on-demand TV programming and digital-video recordings stored in the 'cloud,' effectively taking the place of a traditional cable set-top box.” Apple intends to have its traffic separate from regular Internet traffic, in this way avoiding congestion that slows online video streaming and buffering.
The Journal further states, “Apple's goal would be to ensure users don't see hiccups in the service or buffering that can take place while streaming Web video, making its video the same quality as Comcast's TV transmissions to normal set-top boxes.”
Apple is evidently taking things slowly, and taking a step at a time. For the moment, the focus is to--as chief market strategist, Laurence Balter, puts it, “corner its market.” The idea behind this is that, “If they didn't do this and suppose they launch their TV set, everyone would watch Netflix, and Apple wouldn't get a penny. This is about keeping the revenue stream flowing in their direction.”
What Apple truly has in store for users will be clear in the far-off future, as talks are still in the early stages of progress.