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1. Link your accounts One of the best ways to improve your social media accounts for your business is to link your ...
One of the best ways to improve your social media accounts for your business is to link your accounts. That makes it easier for customers to find you on various social networks, and when you post an Instagram photo on Facebook or Twitter, viewers will be more inclined to wander over to your other accounts as well.
When it comes to social media, the name of the game is engagement. Instead of talking to your potential customers in a one-way dialogue, as was common with older forms of advertising, good social media users ask their followers questions, comment on their followers’ content, and respond to their questions. It’s all about creating an engaging and fun account—which will ultimately lead to more product interest and sales.
Social media is also a unique business opportunity. Use it to reach potential customers who might feel most comfortable using that medium. That means offering deals, sales, and prizes that you can’t find anywhere else except through your social media account. Makes for some must-follow fun!
This might seem obvious, but it’s not. It’s easy to get caught up in the mundane, everyday routine where you list off stats on your company. Followers don’t want to see that. They want to be engaged, entertained, and surprised. Have some fun with your account, which brings us to the last point:
This is social media—not a class on social studies. It’s okay to go off topic from your product, and your customers will applaud your creativity with follows and engagement. Go for it!