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5 Social Media Facts Every Marketing Department Should Know
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5 Social Media Facts Every Marketing Department Should Know

Social media holds an important place in the world of marketing, and this is one reason it should be taught in high...

5 Social Media Facts Every Marketing Department Should Know

Social media holds an important place in the world of marketing, and this is one reason it should be taught in higher education. Taking this into consideration, in 2013, HootSuite University launched the Social Media for Marketing Curriculum, which can help you in social media advertising and in preparing your online business.

 

There are so many ways marketing departments can use social media in their favour. Here are five reasons why social media should be part of all marketing programs.

 

1. 93% of Marketers Use Social Media for Business

With this numbers in front of you there is no doubt about the importance of using social media tools in business. Learn how to fit social networks into your marketing strategies and enjoy the benefit of it for your business.

 

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2. Businesses are Increasing Their Social Media Budgets

Research shows that marketing budgets for social media networks are expected to double in the next five years. Marketing education programs must prepare students for new marketing techniques.

 

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3. Advertising is Now Online

Newspapers are no longer the only way of advertising. Last year, internet advertising surpassed newspaper advertising for the first time. It seems that this trend will continue.

 

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4. Marketing Departments Hire Based on Social Media Ability

Developing our social media skills is a great way to prepare ourselves for our future careers. Today's employers expect employees to have these kinds of skills which will give them an advantage over others.

 

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5. The Fastest-Growing Age Group on Twitter is 55 to 64 Year-Olds

Believe it or not, the fastest growing group on Facebook and Google+ is the 45 to 54 age group. And on Twitter it is 55 to 64-year-olds. This means that business cannot ignore social media because it has become a tool for all age groups.

 

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