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5 Reasons Why Apple is Betting Big on Beats
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5 Reasons Why Apple is Betting Big on Beats

Apple might be betting $3.2 billion on Beats, the high-end trendy headphones maker, and recent launcher of Beats Mu...

5 Reasons Why Apple is Betting Big on Beats

Apple might be betting $3.2 billion on Beats, the high-end trendy headphones maker, and recent launcher of Beats Music, the streaming service. The massive buyout will be the biggest in Apple's history. No details have been released so far, however, many reasons for the possible acquisition are swirling about. Let's take a look at the top five:

 

1. Beats Could Improve iTunes

iTunes has had a bit of a disappointing performance lately, which probably made its executives seek help. With Beats' software technology patents, Apple could shape up the iTunes service by expanding its product line and marketing. iTunes could also generate a lot of new subscribers as well.

 

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2. Apple's Creative Department Would Get Jimmy Iovine

If Beats's boss, Jimmy Iovine, joins Apple, Apple's products could see a fresh light breeze of creative energy. However, if the acquisition pulls through, Iovine could be considered “special adviser” to Tim Cook. Jimmy Iovine is also the co-founder of Interscope Records and chairman of Interscope Geffen A&M.

 

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3. Apple Would Improve the CarPlay

Beats' software technology could play well with Apple's recently introduced car technology for smart driving, CarPlay. Maybe Beats will even consider entering the automotive market.

 

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4. Apple Could Boost its Sales

Fresh blood brings fresh money. With Beats' creative and innovative injection, Apple could see a boost in revenues, especially the iPhone sales, as the company has seen slow growth lately.

 

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5. Apple Could Launch New Lines of Products

"We're in a race to make the world's best products, that really enrich people's lives," Tim Cook, Apple's executive, says. A new line of Apple-Beats products may be emerging, we may conclude. Beats smartphones, Apple headphones--who knows? We can only wait and see.

 

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