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There's a new messaging app in digital town and it's called Bolt. Instagram is taking on Snapchat and is introducin...
There's a new messaging app in digital town and it's called Bolt. Instagram is taking on Snapchat and is introducing Bolt, its new app that lets you take photos and videos and send them in a tap, or delete them with a swipe. For the time being, Bolt will be only available in Singapore, New Zealand, and South Africa, for both iOS and Android, but it's said to arrive in Europe and US as soon as all issues are fixed.
Bolt is very easy to use. To get started, users sign up with their phone number, not with their Instagram or Facebook accounts. Then, they start to add friends, even create a “favourite” list of 20 of their best buddies. To share images, users tap the screen to take, but also to send the photos, adding text captions while they're at it.
Not very original, I know. I bet Bolt reminds you of Snapchat, Mirage, Taptalk, Vine, and Slingshot. And, it's no wonder. Bolt lets users do exactly what these apps do. One would even dare to say Bolt feels like it's their clone.
Just don't get Bolt confuse you with the free voice calls app Bolt, which has been around for a while now. The voice calls app has even sent an open letter to the new Instagram-owned Bolt pleading it not to pursue its photo and video messaging product under the same name, saying, “We've worked really hard since then building the Bolt brand and technology to where it is today. Please don't destroy all that effort.”
Bolt seems like just any other messaging service. However, I guess there's something appealing in wanting to create an app that has a huge active user base. Snapchat, for instance, has 500 million snaps per day, and Instagram has 60 million. To be truly successful in the messaging world, you need to do it with a twist, to introduce a secret ingredient. If you know what Bolt's is, drop us a line in the comments.