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Uber's ice cream brings all the boys to the yard-- and to the entire world. The ride-sharing app is pulling a treme...
Uber's ice cream brings all the boys to the yard-- and to the entire world. The ride-sharing app is pulling a tremendous marketing stunt and offers people an on-demand taste of the future. And by globally, we’re talking more than 100 cities, in 38 countries, on 6 continents. Whoever uses the Uber app can order a refreshing ice cream on a hot summer day.
Today, for example, is supposed to be the hottest day of the year in London, and the creative taxi app will be delivering a revitalizing piece of heaven to central Londoners between 11am and 7pm for £20. Londoners, however, have reacted on social media channels, saying they would still have to pay £4 per ice cream. Uber has replied saying that their offer also includes branded Uber presents, like hats, T-shirts, and phones.
In an email to customers, Uber says, “No matter where you are in the world, there's little that captures the sweetness of a sunny afternoon better than ice cream. When it comes to London, nothing says 'British Summertime' like a Mr. Whippy in the park!”
In Sydney, there are more than ten teams delivering ice cream today in cars, on scooters and bikes, and even on foot. The Uber teams are super-engaged to get this IceCream2014 initiative on and popping out there.
In Berlin, Uber will serve Wonderpots Frozen Yogurt, for €4 per ice cream; in New Delhi there will be Haagen-Dazs Belgian Chocolate and Strawberry sundaes; and in Zurich they will get Vanille Glace, Schoggi Glace, and Limonen Sorbet.
If you're on the list of cities where Uber is available, simply order your favourite flavours, and an ice cream van will drive to your location. You can pay for your ice cream via the app. This is yet another successful marketing campaign by Uber, following their kitten delivery campaign in the US and their free, on-the-spot cocktails for Londoners.