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e-Commerce Evolution: Facebook and Twitter Want You to Buy Products Directly from Posts

Two big social networks are aiming at an e-commerce addition to their platforms: Facebook and Twitter are used to c...

e-Commerce Evolution: Facebook and Twitter Want You to Buy Products Directly from Posts

Two big social networks are aiming at an e-commerce addition to their platforms: Facebook and Twitter are used to connect people rather than for shopping. While some have failed, others have given their best in order to become a revenue source.

 

Facebook doesn't want you to leave, ever. The social media giant is testing out a new button that will let its users shop for products without exiting the platform. Facebook has introduced similar features before, like buying presents for your friends, and the donate button to give away money via charities' Facebook pages.

 

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In this age of many privacy concerns, it's no wonder if users are hesitant to make use of Facebook's new feature. Data privacy and security is a sensitive topic, but Facebook promises that credit and debit card details won't be shared with other advertisers. Users can also choose not to save their card information for future payments.

 


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Twitter welcomed CardSpring to its team, a company specializing in payment infrastructure, which makes it easy for developers to add payment options to products and apps. CardSpring will help Twitter's team with the development of payment features. Twitter has tried to monetize payment services with the tweet-to-buy initiative, offering its users various discounts and deals.

 

Is this the beginning of a new era for social networking platforms? There's only one way to find out– shop!

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