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Samsung Challenges Apple’s Beats with their Own Premium Audio Line
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Samsung Challenges Apple’s Beats with their Own Premium Audio Line

The safest thing to bank on will always be the rivalry between Apple and Samsung. Already toe to toe in the smartph...

Samsung Challenges Apple’s Beats with their Own Premium Audio Line

The safest thing to bank on will always be the rivalry between Apple and Samsung. Already toe to toe in the smartphone and the tablet world, Samsung’s looking to one-up Apple in another field-- the premium headset.
 


After introducing their “Level” line in April, Samsung is leading with the first model, called “Level Over.” These bluetooth headphones cost $349 and come with active noise cancellation, NFC pairing and, according to Samsung, “powerful, clear, sharp sound.” An included Android app offers EQ customization, or as Samsung calls it, “SoundAlive.”


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The second model is called “Level On” and is priced at a much more affordable $179. By now, it’s obvious that the names come from the headphone styles, and in this case the “Level On” is an on-ear, wired headphone that’s foldable for easy storage. No bluetooth or other fancy trappings here, which explains the price.


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Next are the “Level In” a-- you guessed it-- in-ear pair of headphones priced at $149 and featuring “clear sound separation and rich, natural sound quality,” according to Samsung.


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Finally, there’s the “Level Box,” a bluetooth mini-speaker priced at $169, slightly under the leading Bose SoundLink Mini and slightly over the popular Jambox.

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Beat killers or shelf fillers? Samsung looks serious about their new “Level” line and seems to be going after every category in the market, even those in which their main competitor, Beats, is lacking. Will they succeed?

 

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