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In the ring of streaming media devices, Roku has won this round. According to the latest Parks Associates' report, ...
In the ring of streaming media devices, Roku has won this round. According to the latest Parks Associates' report, Roku has beat its competitor Apple TV in the fight for US streaming market share, taking the gold, and leaving Apple as second best. “The Evolving Market For Streaming Media Devices” report has found that Roku purchases in the United States account for 46%, while Apple TV US purchases account for 26%.
Parks' report also found that 44% of US homes use Roku, while 26% use Apple TV. This marks an increase since last year for both companies, when Roku had 37% of US usage and Apple TV had 24%. Roku has taken the lead in media streaming, and Barbara Kraus, Parks' head of research, says that many factors have contributed to Roku being number one.
Kraus claims that Apple doesn't really pay attention to its streaming service, and that's a major plus for Roku. Having a $99 TV set-top box might put Apple in the streaming game, but doesn't really secure the win-- the company hasn't released any hardware in more than two years.
In an interview for CNET News, Kraus says that Apple has thought of Apple TV as more of a hobby. Apple has, however, boasted about its favourable Apple TV 2013 sales, suggesting that they might put more effort into streaming services in the future.
Roku and Apple TV aren’t the only competitors in the streaming ring, though. There are many services out there, and numbers are on the rise: Amazon is competing with its Fire TV, Google with its Android TV, and the trend is growing.