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The streaming industry is on the rise as Google bought its own streaming service, Songza. Google has followed the e...
The streaming industry is on the rise as Google bought its own streaming service, Songza. Google has followed the example of many: Apple bought Dr. Dre's Beats for (a lot of money) $3 billion, the wireless carrier T-Mobile announced it would stream unlimited music for free, even the Google-owned YouTube will launch its own paid music service towards the end of the summer.
Google has announced the news of the addition in a blog post, saying it is excited to welcome Songza to its team. Songza offers contextual playlists, which means the service anticipates what the user wants to hear, and plays the right music at the right time. Songza has also announced its big match with Google, saying they love building their platform, but they will continue to do this hand-in-hand with the tech giant.
While the money has all been spent, the big question pops up – why would a tech giant purchase a four-year old service that makes “expert-curated” playlists?
Google has said that it would take everything users like about Songza and incorporate it into its own streaming service Google Play Music and other Google products like YouTube. What Songza provides is curated music playlists based on certain contexts, whether you're working out, commuting, etc. Songza's playlists are also based on artists, genres, interests, or eras.
Both companies don't plan any changes to Songza, so the company will continue to operate as before for its existing users. Although official details on the purchase haven't been disclosed, it is estimated that Google has acquired Songza for $15 million. Quite a bargain if we compare it to Apple's purchase, but regarding Songza's qualities, Songza has really settled.