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A Month in the Life of a 30 Day User
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A Month in the Life of a 30 Day User

Google’s I/O conference came and went. Among all the news and announcements, there were a lot of statistics throw...

A Month in the Life of a 30 Day User

Google’s I/O conference came and went. Among all the news and announcements, there were a lot of statistics thrown around - 20 billion texts sent each day, 93 million selfies taken, and over 1 billion 30-day active Android users. It appears Google likes to track use in 30 day cycles, seemingly valuing this period over daily use or other parameters.

 

The 30-day active user thing got me thinking: what software do I actually use in a given 30 days?  What do I use every day, and what just sits there, forgotten?

 

I sat down to list the devices and services I use, and the frequency with which I use them. I was surprised to notice that laptop and tablet time was almost evenly split -- I spend half my browsing time on my Macbook, and the other half reading my iPad in bed or on the balcony. I actually prefer the tablet for media consumption, and I do my work on the laptop, as I’m sure is true for many of us.

 

But things are different in the mobile arena. Ever since I stopped using my iPhone for calls and switched to a BlackBerry, I haven’t turned it on once in three weeks. Apple’s iMessage consolidation on my Macbook is a godsend, and the iPad offers every other iOS functionality I could possibly need. I also noticed that with such a diversity of gadgets, I am using my phone less and less. Calls and texts, that’s about it.

 

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I also noticed that many of my subscription services didn’t warrant the price. I can’t speak for movie or TV show buffs, but I just don’t use Netflix all that much. In a given month, I turn it on to see what’s new maybe...twice. Three times, if it’s been a slow month. And the one thing that plagues Netflix is a problem with many other VOD services: the selection just isn’t that good. Or maybe it is, and Netflix is just really bad at showing that to me. I have Netflix on my PS4, my PS Vita, my laptop, and all my other devices, but the way it presents genres and new releases is unintuitive.

 

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