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T-Mobile's Uncarrier 5.0 event was full of surprises - the fourth largest US wireless carrier embraced their custom...
T-Mobile's Uncarrier 5.0 event was full of surprises - the fourth largest US wireless carrier embraced their customers and gave them a whole lot of goodies for free, or at least at fair prices. Many may wonder, is there a catch, and if so, what is it?
In partnership with Internet music pioneer Rhapsody, T-Mobile US, Inc. is introducing unRadio, the new music service that will stream more than 20 million songs. Skip, select, and replay any song you wish, for free and with offline options, without the interruption of ads, as long as you're a Simple Choice T-Mobile customer with the latest unlimited 4G LTE service. All other T-Mobile customers can get unRadio at the discounted price of $4 a month. Rhapsody unRadio will be available from June 23, for iOS and Android, and on the Web.
T-Mobile Uncarrier movement also brings “Music Freedom,” with which customers can stream music from many services, without worrying about data cap. Music Freedom will offer music from streaming platforms like Spotify, Pandora, iTunes Radio, Rhapsody, Slacker, and iHeart Radio. Some services have been left out (obviously!), but T-Mobile says it's a matter of customer preference – customers will vote which service to be added next.
The fourth largest US wireless carrier is transforming the way music is being distributed to users. If users have to pay a subscription fee to stream music, they will find a way to get it for free. Considering it's as cheesy as it seems, T-Mobile is doing it! Subscribers do have to pay to get Spotify, but T-Mobile will offer it for free. Goodbye fair-play. Well, at least in the US.
Music streaming is quite a thing now – just yesterday YouTube announced that it will launch a paid music service soon, blocking indie labels that don't comply with its terms. Spotify and Pandora have already caught onto this trend, and have launched their own streaming platforms. Amazon has Prime Music, and now T-Mobile is joining the club. Who's next?