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Tech Wars: 10 Rivalries that Benefit the User
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Tech Wars: 10 Rivalries that Benefit the User

Quick, choose one: iPhone 6 or Galaxy 5s? Kindle or iPad? How do you decide which one makes the cut? Tech markets a...

Tech Wars: 10 Rivalries that Benefit the User

Quick, choose one: iPhone 6 or Galaxy 5s? Kindle or iPad? How do you decide which one makes the cut? Tech markets are so competitive nowadays that rivalries make the best stories when it comes to global economic impact. Or when it comes to choosing your next smartphone. Here are the tech industry rivalries that are shaping both international innovation and individual purchases:

 

1. HP vs. IBM: hardware vs. software

At first glance, these two don't have a lot in common. IBM makes big investments in software companies, while HP focuses more on hardware, despite the low margins it offers, because they believe it is a vital component of tech. Given that software drives efficiency and innovation, however, HP is beginning to move into this high-margin business, thus posing a potential threat to IBM.

 

 

2. Sony vs. Microsoft: the great gaming battle

Ah, those video games. Sony’s video-game division has been head-to-head with Microsoft since the latter launched the Xbox. Whether it's the price, the console, or the game settings, Sony and Microsoft are in a constant tug-of-war for market share.

 

 

3. Google vs. Facebook: web power

These two have been fighting for web dominance for many years now. Since Facebook is the most popular social networking service and Google is the biggest search engine on the web, the jury’s still out in the case of who rules the Internet.

 

 

4. Netflix vs. Amazon: the streaming challenge

A new streaming rivalry is here: Netflix, which previously enjoyed a monopoly in this market, is now in an arms race with Amazon following the launch of the new streaming service Amazon Prime. Both services produce original content, and both are going to have to constantly ramp things up to keep their viewers.

 

 

5. Amazon kindle vs. Apple iPad: a content contest

After Amazon announced its Kindle Fire, many predicted the tablet would be a strong competitor for Apple's iPad. Both companies provide digital entertainment content and cloud storage.

 

 

6. Microsoft vs. Apple: operating system history

What began as a partnership at Macintosh between Microsoft’s Bill Gates and Apple’s Steve Jobs has turned into an intense rivalry in personal computing. Windows and Mac operating systems, developed by Microsoft and Apple respectively, dominate today’s computing market.

 

 

7. Apple and Samsung: the great smartphone war

Nothing says tech rivalry like a series of lawsuits over infringed patents, and Apple and Samsung have had a few. Litigation notwithstanding, both smartphone manufacturers hold a significant share of the smartphone market – a recent drop in Apple’s share makes the race a tie, currently.

 

 

8. AT&T vs. Verizon: the battle of the networks

While Verizon boasts the most reliable network, AT&T offers faster speeds and new services. AT&T and Verizon began competing in earnest in 2011, when AT&T lost the exclusive hold of the iPhone to Verizon.

 

 

9. Sony vs. Oculus: head to head in virtual reality

The virtual reality market is heating up. Ever since Facebook bought Oculus (of Kickstarter fame),  tech companies have got the hots for this game-changing technology. Sony followed-up with the Project Morpheus headset for PlayStation 4, demonstrating how interested tech giants are in this emerging market.

 

 

10. Kinect vs. Leap Motion: clash of the 3D gesture control systems

Both Leap Motion and Kinect have similar ideas about motion control, but they're going about it in

completely different ways. While the Kinect uses a TV-mounted camera to detect your entire body, Leap is a small device that sits under your PC monitor and tracks your hands in 3D space.



 

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