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Keep Your Eyes on the Road and Your Hands Upon the Wheel
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Keep Your Eyes on the Road and Your Hands Upon the Wheel

Shock tactics may be brutal, but they can be an effective way to convince people to change their behaviour. Given t...

Keep Your Eyes on the Road and Your Hands Upon the Wheel

Shock tactics may be brutal, but they can be an effective way to convince people to change their behaviour. Given that texting while driving is associated with the highest rates of dangerous and/or lethal car accidents, there is arguably no tactic too brutal for the campaign to end distracted driving. This video, shown to moviegoers, aims to raise awareness of the dangers of cellphone use while driving. Judging by the viewers faces, the video achieved its objective.

 

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